WafiApps
WAFIapps.com is the well known e-commerce platform in the Gulf region. We helped to redesign this unified platform which offers its customers with mind-blowing deals on products & services.
Problem Statement
- 1. In align with current web and mobile app design trends and standards.
- 2. To get frequent business by gaining user’s trust.
- 3. Come at par with competitors.
- 4. User needs to identify easily and get clarity about all the products and services provided by the WafiApps.
- 5. To make better content alignment and spacing.
- 6. To implement standard font hierarchy, style, colors to make more appealing.
- 7. To fulfill usability parameters and principles.
Stakeholder Interview
To start with our UX process we conducted stakeholder interviews to understand the business needs, Intended users and who all are our competitors.
User Interview
To start with our User Research, we identified the user’s as per our persona and conducted the user interviews. Mode - One to One Interview (Online/Offline) Duration- 45 mins
Surveys
This is second method to understand actual user insight. This is a quantitative research where we float a set of questions and get the response in terms of numbers and percentage
Heuristic Evaluation
Heuristic evaluation is a usability checklist for websites and apps, created by Dr. Jakob Nielsen. We conducted the expert review based on the 10 Heuristic principles. According to the heuristic evaluation conducted, the current website has Usability roadblocks which needs to be resolved by improving or redesigning the website.
High-Fidelity Detailed Design
We shaped the visual designs in order to elicit user responses and behaviours that suit the use and purpose of the product. We took care of small details of a product’s aesthetics which could play a significant role in the design of the user experience.
