Automobile e-commerce service portal
One of the world’s leading Automobile manufacturing company needs to elevate in their product e-commerce service portal. They are leader in construction equipment in India, enhances the operational performance of its customers, leading to improved profitability and competitiveness by offering constructive solutions. The company also takes pride in its marketing and service network of 230+ touch points – one of the largest distribution networks in the country.
Problem Statement
- 1. Simplified Navigation
- 2. Easy to Search products
- 3. Cutting edge web design trends look and feel
- 4. Easy to find product information and dealer locations
- 5. Web, Smartphone and Tablet responsive
- 5. Accessible to all users
- 5. Increase in spare parts sale to yield more profit
- 5. To gain user’s trust and user should feel comfortable to buy online
Stakeholder Interview
To start with our UX process we conducted stakeholder interviews to understand the business needs, Intended users and who all are our competitors.
Wireframes
High-Fidelity Detailed Design
We shaped the visual designs in order to elicit user responses and behavior's that suit the use and purpose of the product. We took care of small details of a product’s aesthetics which could play a significant role in the design of the user experience.
